Why Your Thoughts on JLo’s Marriages Might Be Affecting Your Business Success

Jennifer Lopez has been the subject of countless opinions regarding her multiple marriages, divorces and recent split from Ben Affleck. You might be thinking, “How does this even relate to my business?” Well, the way you perceive and judge her pursuit of love could be revealing a lot about your own mindset—especially when it comes to failure and success in entrepreneurship.

I posted a reel about this on Instagram, but I want to dive much deeper here. In the reel, I pointed out how everyone seems to have an opinion about JLo’s love life. People say things like, “Why doesn’t she just stop getting married?” or “Maybe she’s not meant for marriage.” But here’s why this matters to you as a business owner: If you think JLo should give up on her dream of finding love because of her past failures, then you might be harboring a limiting belief about your own failures in business.

The JLo Factor and Your Subconscious Beliefs

Think about it—JLo has been married and divorced several times. But every time she finds love again, she allows herself to fully believe in it. She doesn’t carry the weight of her past failures into her new relationships. She’s not holding back because things didn’t work out in the past. She’s giving herself fully to her dream of love every single time.

Now, apply this to your business. Do you allow yourself to fully believe in your dream every time you face a setback? Or do you let the burden of past failures hold you back from going all in again? The way you think about JLo’s love life could be reflecting your own beliefs about failure. If you’re thinking, “She’s failed so many times, why doesn’t she just give up?” you might unconsciously be doing the same thing in your business.

Failure Is a Part of the Journey

When I opened my first business, GiGi’s Dance Academy, 20 years ago, I faced plenty of skeptics. From my friends, to some mentors and even some family members. I taught mostly little girls and I even had some of their parents tell me that they were surprised I was still in business after a few months of being clients.

I didn’t have the same level of confidence I have now, and those comments hurt back then. But looking back, I see that those early failures and challenges helped me build a strong foundation.

In business, just like in love, failure is inevitable. It’s part of the journey. Every successful entrepreneur has experienced failure—often multiple times. The key difference between those who succeed and those who give up is the ability to learn from each failure and come back stronger.

The Power of Belief in Your Business

JLo’s resilience in love is a powerful reminder of the importance of belief—belief in your dreams, your vision, and your ability to achieve success. If you’re not giving your business the same level of commitment and belief that JLo gives to her relationships, you’re selling yourself short. If you think she should give up because she’s failed at marriage multiple times, you might be reflecting your own fear of failure in your business.

When you fail at something in your business, do you go back in at 100%, fully believing that this time it will work? Or do you hesitate, thinking, “What’s the point? I’ve failed before, it might happen again.” This mindset can significantly impact your success.

Every time you try something new in your business, there’s a risk of failure. But with each failure comes a lesson, an opportunity to refine your approach and do better next time. The most successful businesses are built on a series of failures that lead to breakthroughs.

If you’re not embracing failure and using it as a stepping stone to success, you’re missing out on the growth that comes from taking risks and learning from your mistakes.

JLo and the Entrepreneurial Mindset

JLo’s relentless pursuit of love should inspire you to pursue your business dreams with the same level of passion and belief. Just as she’s not giving up on finding love, you shouldn’t give up on building the business of your dreams—no matter how many times you’ve failed in the past.

It’s time to reframe how you think about failure. Instead of seeing it as a reason to give up, view it as a necessary part of the process. If JLo can go all in on love after multiple divorces, you can go all in on your business after multiple setbacks.

So let's reflect

If you’ve ever thought JLo should just give up on love because she’s failed too many times, take a step back and ask yourself: 

How is this belief impacting your own approach to failure? 

Are you allowing your past failures to dictate how much effort you put into your future endeavors? 

Are you holding yourself back from fully believing in your business dreams because you’ve faced challenges in the past?

Remember, the most successful entrepreneurs aren’t the ones who never fail. They’re the ones who keep going, who keep believing, and who keep giving their all—no matter how many times they’ve fallen down.

The next time you hear someone criticizing JLo for her relationships, think about what that says about their own mindset—and about yours. Are you giving up too easily on your own dreams? Are you holding yourself back because of past failures? Take a lesson from JLo and go all in every single time, believing that success is just around the corner.

Your dreams are worth fighting for—just like JLo’s dream of love. Keep pushing, keep believing, and most importantly, keep going.